{"title":"Better Grounds Coffee","description":"\u003ch2 class=\"h1 hero__title\"\u003eBetter Coffee.\u003c\/h2\u003e\n\u003cdiv class=\"hero__subtitle\"\u003eDiscover fair trade \u0026amp; organic coffee beans, mindfully roasted for lasting impact and exceptional flavor.\u003c\/div\u003e\n\u003cdiv class=\"hero__subtitle\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"hero__subtitle\"\u003eWe have partnered with Texas based Better Grounds Coffee. Why?\u003c\/div\u003e\n\u003cdiv class=\"hero__subtitle\"\u003e\n\u003cdiv id=\"shopify-section-template--15684286841025__rich-text\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"index-section text-center\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"enlarge-text\"\u003e\n\u003cp\u003eWe believe our love for great coffee should benefit the people, communities, and planet that make it possible.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--15684286841025__163156851845face2f\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"index-section text-center\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003ch2\u003eQuality\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eEvery coffee boasts a unique flavor profile reflective of its origin story. The soil and climate it grew in, the methods used to grow, harvest, and process the beans, and the roasting techniques used to bring out the best of each coffee all have a profound impact on the quality and taste of the coffee we drink.\u003c\/p\u003e\n\u003cp\u003eWe’re passionate about finding and sharing high-quality, specialty-grade coffee that is expertly roasted and delivered fresh. Respecting the supply chain - from seed to cup - ensures that you get to experience the unique origin characteristics of each coffee.\u003c\/p\u003e\n\u003cp\u003eAccording to the Specialty Coffee Association (SCA), who defines specialty as coffee graded 80 points or above on a 100 point scale by a certified coffee taster or by a licensed Q Grader: “Specialty coffees are coffees at their peak and are different to other coffee because specialty coffee has been grown at the perfect altitude, at the correct time of year, in the best soil, and then picked at just the right time. All this translates into some of the most exciting and tasty coffee in the world.”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--15684286841025__16315685914ddca06a\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"index-section text-center\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003ch2\u003eOrganic\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eCoffee is one of the most chemically treated crops in the world. Organic, pesticide-free growing practices are crucial to the health of the soil and ecosystem in producing regions, the health of farmers and their families growing and harvesting the crops, and the health of consumers.\u003c\/p\u003e\n\u003cp\u003eBy shifting buying and consumption patterns toward certified organic specialty coffee, we’re advocating for the long-term health and well-being of those who produce and consume coffee, as well as the delicate ecosystems that make the coffee experience possible. \u003c\/p\u003e\n\u003cp\u003eAlthough we only source certified organic coffee, we look beyond the certification to find coffee from producers that take the extra step to promote a healthy crop and healthy environment at large.  While these efforts often lead to higher production costs and lower yield for producers, the end result is a better product, a healthier community, and healthy soil that can continue to produce coffee for generations to come.   \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--15684286841025__1631568600392ce75c\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"index-section text-center\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003ch2\u003eFair Trade\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eTransparency in growing organic coffee is essential. Coffee communities throughout the world have been plagued by extreme poverty for generations. Oftentimes, the average price paid to coffee farmers from major global buyers is lower than actual production costs.  Impact-driven roasters and importers focus on establishing long-term, committed partnerships with producers by buying from them year after year and often paying 2-5 times fair trade minimum prices for coffee at export.  \u003c\/p\u003e\n\u003cp\u003eThese mutually beneficial relationships provide income stability and better support for producers, which makes for a more sustainable model and helps farmers afford to continue growing the coffee we love.  A better cup of coffee can truly be better for all.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--15684286841025__1631568609148209e3\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"index-section text-center\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003ch2\u003eCommunity\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eCoffee serves as a primary economic engine and cultural cornerstone for millions of people and countless communities across the world. \u003c\/p\u003e\n\u003cp\u003eOur mission is to showcase the products and stories of the people that bring this coffee to life, to influence better buying practices that support the livelihoods of all members of the supply chain, and to give back to organizations and change leaders helping grow stronger communities. \u003c\/p\u003e\n\u003cp\u003eBy drinking better, you are supporting community-first roasters committed to giving back locally and abroad. To highlight our commitment to this mission, we donate 2% of all purchases directly to non-profits that focus on community growth. Together, we can help build a stronger, healthier, more equitable coffee community.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--15684286841025__16315686192c7cb8d0\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"index-section text-center\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003ch2\u003ePlanet\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"theme-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eTogether, we can reduce our environmental impact and preserve the healthy soil, ecosystems, and planet necessary to grow the coffee we love.\u003cbr\u003e\u003cbr\u003eOrganic farming practices, better shipping, roasting, operating and packaging decisions, as well as increased at-home consumption can all help reduce emissions associated with your cup.  \u003c\/p\u003e\n\u003cp\u003eOur goal is to partner with those striving to reduce their environmental impact, while continuously working to reduce and offset our impact. Ultimately, we want you to be confidant that your coffee travelled a path that's cleaner, healthier, and better for all involved in its journey.  \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"pastry-blend","title":"Pastry Blend","description":"\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003eThe perfect partner for your morning treats. This medium roast combines beans from Central America and Southeast Asia to create a cup that complements every pastry—think graham cracker sweetness, cocoa depth, and just enough earthy backbone to balance your favorite baked goods.\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eCoffee Profile:\u003c\/strong\u003e\u003cbr\u003eOrigin: Central America \u0026amp; Southeast Asia\u003cbr\u003eTasting Notes: Graham Cracker, Cocoa, Earthy\u003cbr\u003eCertification: MOSA Certified Organic\u003cbr\u003eRoast: Medium\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eBest Brew Methods:\u003c\/strong\u003e Ideal for automatic drip coffee makers where it can brew alongside your morning routine. The mellow, sweet profile also works beautifully in a French press, creating a fuller body that stands up to donuts, croissants, and coffee cake without overwhelming delicate pastries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Better Grounds","offers":[{"title":"12oz \/ Whole Bean","offer_id":45117800022214,"sku":"Pastry Blend \/ 12oz \/ Whole Bean","price":25.0,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Ground","offer_id":45117800054982,"sku":"Pastry Blend \/ 12oz \/ Ground","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9425\/1974\/files\/Pastry-Blend-Better-Grounds.jpg?v=1760467471"},{"product_id":"classic-espresso","title":"Classic Espresso","description":"\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003eThe foundation of every great espresso drink. This medium roast blend of Central and South American beans pulls a shot that's full-bodied, round, and impossibly smooth—milk chocolate sweetness balanced by red apple brightness and brown sugar depth. It's the exact espresso we use in our cafes.\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eCoffee Profile:\u003c\/strong\u003e\u003cbr\u003eOrigin: Central \u0026amp; South America\u003cbr\u003eTasting Notes: Milk Chocolate, Red Apple, Brown Sugar\u003cbr\u003eCertification: Conventional\u003cbr\u003eRoast: Medium\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eBest Brew Methods:\u003c\/strong\u003e Optimized for espresso machines—pull at 200°F with a 1:2 ratio in 25-30 seconds for the perfect shot. Also makes an exceptional Moka pot coffee for those without an espresso machine, and works brilliantly in an AeroPress using the \"inverted method\" for a concentrated brew.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Better Grounds","offers":[{"title":"12oz \/ Whole Bean","offer_id":45117799956678,"sku":"Classic Espresso \/ 12oz \/ Whole Bean","price":25.0,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Ground","offer_id":45117799989446,"sku":"Classic Espresso \/ 12oz \/ Ground","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9425\/1974\/files\/Classic-Espresso-Better-Grounds.jpg?v=1760467471"},{"product_id":"better-days-blend","title":"Better Days Blend","description":"\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003eStart every day on the right foot with Better Days Blend. This medium roast brings together the best of Central and South American coffees, delivering comforting notes of milk chocolate, graham cracker warmth, and perfectly roasted nuts in every cup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eCoffee Profile:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e: Central \u0026amp; South America\u003cbr\u003e\u003cstrong\u003eTasting Notes\u003c\/strong\u003e: Milk Chocolate, Graham, Roasted Nuts\u003cbr\u003e\u003cstrong\u003eCertification\u003c\/strong\u003e: Conventional or \u003cem\u003eCertified Organic (Pending)\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003eRoast\u003c\/strong\u003e: Medium\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eBest Brew Methods:\u003c\/strong\u003e This versatile blend shines in automatic drip makers and pour-over methods like the Chemex or V60. The balanced profile also makes it excellent for French press, where the fuller body enhances those nutty chocolate notes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Better Grounds","offers":[{"title":"12oz \/ Whole Bean","offer_id":45117800087750,"sku":"Better Days Blend 12oz \/ Conventional \/ Whole Bean","price":25.0,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Ground","offer_id":45117800153286,"sku":"Better Days Blend \/ 12oz \/ Conventional \/ Ground","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9425\/1974\/files\/Better-Days_Organic-Better-Grounds.jpg?v=1760467472"},{"product_id":"breakthrough-blend","title":"Breakthrough Blend","description":"\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003eExperience coffee that breaks through the ordinary. This medium-dark seasonal blend from South America delivers a perfectly structured cup where milk chocolate richness meets toasted almond and finishes with a sweet sugar cookie comfort that satisfies coffee nerds and casual drinkers alike.\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eCoffee Profile:\u003c\/strong\u003e\u003cbr\u003eOrigin: South America\u003cbr\u003eTasting Notes: Milk Chocolate, Almond, Sugar Cookie\u003cbr\u003eCertification: Conventional or MOSA Certified Organic\u003cbr\u003eRoast: Medium-Dark\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eBest Brew Methods:\u003c\/strong\u003e The medium-dark roast excels in French press and automatic drip, where the slightly fuller extraction brings out the chocolate and cookie sweetness. Also fantastic as a strong pour-over using a 1:15 ratio for those who like a bolder cup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Better Grounds","offers":[{"title":"12oz Organic \/ Whole Bean","offer_id":45117800349894,"sku":"Breakthrough Blend \/ 12oz \/ Conventional \/ Whole Bean","price":25.0,"currency_code":"USD","in_stock":true},{"title":"12oz Organic \/ Ground","offer_id":45117800415430,"sku":"Breakthrough Blend \/ 12oz \/ Conventional \/ Ground","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9425\/1974\/files\/Breakthrough-Blend_organic-Better-Grounds.jpg?v=1760467471"},{"product_id":"bold-espresso","title":"Bold Espresso","description":"\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003eWhen your latte needs an espresso that stands its ground. This organic blend from South America and Southeast Asia punches through milk with confidence—green apple brightness, caramel sweetness, and pecan richness create a shot that never gets lost, even in your largest cappuccino.\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eCoffee Profile:\u003c\/strong\u003e\u003cbr\u003eOrigin: South America \u0026amp; Southeast Asia\u003cbr\u003eTasting Notes: Green Apple, Caramel, Pecan\u003cbr\u003eCertification: MOSA Certified Organic\u003cbr\u003eRoast: Medium\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eBest Brew Methods:\u003c\/strong\u003e Designed for espresso machines—pull slightly longer (1:2.5 ratio) to emphasize the caramel sweetness. Exceptional in milk drinks but equally stunning as a straight shot or Americano. The organic beans' natural sweetness makes this perfect for those who typically add sugar to their espresso drinks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Better Grounds","offers":[{"title":"12oz \/ Whole Bean","offer_id":45117800218822,"sku":"Bold Espresso \/ 12oz \/ Whole Bean","price":25.0,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Ground","offer_id":45117800251590,"sku":"Bold Espresso \/ 12oz \/ Ground","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9425\/1974\/files\/Bold-Espresso-Better-Grounds.jpg?v=1760467470"},{"product_id":"night-shift","title":"Night Shift","description":"\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cdiv class=\"grid-cols-1 grid gap-2.5 [\u0026amp;_\u0026gt;_*]:min-w-0\"\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003eWhen the work isn't done and neither are you. This bold South American dark roast delivers an intense experience with dark chocolate richness, chicory depth, and just enough smoky edge to keep you powered through those long hours.\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eCoffee Profile:\u003c\/strong\u003e\u003cbr\u003eOrigin: South America\u003cbr\u003eTasting Notes: Dark Chocolate, Chicory, Smoky\u003cbr\u003eCertification: Conventional\u003cbr\u003eRoast: Dark\u003c\/p\u003e\n\u003cp class=\"whitespace-normal break-words\"\u003e\u003cstrong\u003eBest Brew Methods:\u003c\/strong\u003e French press is ideal for this dark roast, extracting maximum body and those deep chocolate-smoke notes. Makes an excellent cold brew concentrate for those who need their coffee strong and ready to go. For pour-over fans, try a coarser grind and shorter brew time to avoid over-extraction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Better Grounds","offers":[{"title":"12oz \/ Whole Bean","offer_id":45117800284358,"sku":"Night Shift \/ 12oz \/ Whole Bean","price":25.0,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Ground","offer_id":45117800317126,"sku":"Night Shift \/ 12oz \/ Ground","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9425\/1974\/files\/Night-Shift-Blend-Better-Grounds.jpg?v=1760467471"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/9425\/1974\/collections\/Better-Grounds-Coffee-Bag-Back_f0bdcae2-1514-4af0-8229-dc6d00f70c98.jpg?v=1760467909","url":"https:\/\/shop.wemakelifetastebetter.com\/collections\/better-grounds-coffee.oembed","provider":"Flavor","version":"1.0","type":"link"}